One of the best and quickest way of relaying news is through Twitter.
Everyone does it.
Politicians do it.
Bloggers use it.
Celebrities are hooked on it.
Teenagers can’t get enough of it.
Even big corporations started to get the hang of it.
I think GLCs will do itself a big favour by using twitter as part of its public relations tool. With the advent of mobile applications such as Ubertwitter, any news imparted can be quickly discerned by the public through their handphones.
For example, one of the biggest GLC in Malaysia has already using it to reach its stakeholders.
Telekom Malaysia Berhad.
Or better known as @TMCorp in Twitter world.
With the new HSBB (High Speed BroadBand) project is currently a work-in-progress in Klang Valley, it is imperative for them to constantly educate the public about it and at the same time gauge the public’s responses and feedback.
Twitter is becoming more than just a social networking tool. It will be a potent marketing tool in the near future.
I am urging all other GLCs to do the same. The benefits are too great to ignore. Thank you.